One Team, One Mission

With more than ten years of presence in the region, ABG is a Saudi company providing innovative marketing and branding solutions to the sports, entertainment and events industries". Today, with headquarters in Riyadh, we have branches in Jeddah as well as in Milan and Barcelona.

We are passionated about sports and glad to participate in shaping the landscape of sport in Saudi Arabia and Middle East becoming a leading partner for brands and sponsors, rights and venue holders and any stakeholder involved in the sports industry.

ABG, as one of the top leading source of sport management agency for Arabian businesses and professionals, provides our clients with competitive advantage, intelligent information and an unique opportunity of sport experts, industry expertise and innovative technology.

If you have a goal to achieve, why wait? Contact us, your objective is our passion.

We Believe In

We strongly beleive in the power of entertainment events and outstanding exhibitions to leverage brands and bringing properties closer to fans and consumers while generating maximum exposure and demand to help our clients to achieve their business objectives.

ABG holds a wide network of partners around the World to bring our clients the best performers, experiential events and marketing campaigns to establish both emotional and rational responses to strengthen brands and properties.

Youth is also at the forefront of our goals. We work in providing adequate educationals programs, designing sport academies and giving job opportunities to youngsters passionated about sports.